#21 I’ve Been Pissed About This For Weeks. 75% Air. My Hands Are Small And I Could Hold All Of It In My Palm What Do You Mean “Share Size”
Different customers care about different business practices, but there is quite a lot of overlap, too. For example, 89% of US consumers are more loyal to brands that share their values. Meanwhile, others value good customer service (82%), product availability and options (also 82%), strong data privacy practices (80%), and understanding and care for customers (79%).
Other things that brand-loyal consumers value include trustworthiness and transparency (60%), quality products (59%), brands that “get” them (56%), and companies that take public stances on social issues (54%).
The irony is that many managers and owners understand that customer loyalty is important. However, there is a large gap between knowing this and actually changing your business strategy to embody this understanding.
Short-term pressure to get quick profits ends up eroding customer loyalty because it reduces product quality and negatively impacts services, the Harvard Business Review writes.
What businesses can do to embody the philosophy of leading with customer loyalty is prioritize transparency, reliable disclosure, and customer needs by involving everyone in the overall transformation: employees, board members, investors, etc.
The result, if the strategy is implemented well, is that everyone wins. The customers get better products and services, which makes their lives more enjoyable, easier, and richer. Meanwhile, the company’s employees are responsible for making their customers’ lives better. Managers and investors see greater profits and increased shareholder value. And society as a whole sees more innovation and investment, which lead to economic growth.
It simply makes sense to focus on brand and customer loyalty. And you won’t get there with manipulative marketing tactics, false advertising, or shady product packaging.
#28 Cheese Ball Size Comparison
#29 New-Ish Toblerone Has More Empty Space Between The Pieces In The Same Size Package
#30 Brand, Are You Okay?
Which of these shady practices annoyed and frustrated you the most? When was the last time that product packaging and labels tricked you into buying something that you later regretted?
What companies and brands do you typically avoid because you think they’re deceitful, and which ones do you genuinely think are trustworthy? What do you value the most in a business?
Share your thoughts with your fellow readers and us in the comments at the bottom of this list. We’re curious what you have to say.
#33 This Cashew Packaging. I Was Wondering Why My Hand Instantly Hit The Bottom When I Opened It
#36 The Chocolate Wafers I Bought A Week Ago vs. The Ones I Bought Today. Same Price Ofc
#39 Quaker Oatmeal Advertises 35% Less Sugar, But In Reality They're Just Selling 35% Smaller Portions - But For The Same Price
