Bored Panda
75 Marketing Tricks That Backfired Spectacularly

75 Marketing Tricks That Backfired Spectacularly

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Brandy loyalty is a win-win for companies and customers alike. And yet, honest and transparent companies that sincerely put their customers’ wants and needs first are rare. Much more often, you’ll come across greedy business owners who will do anything it takes to trick consumers into buying their products or services.
However, eagle-eyed customers can spot shadiness, shrinkflation, false advertising, and manipulative marketing from a mile away. Our team at Bored Panda has collected examples of the most egregious and infuriating practices that companies use to deceive customers, and we hope you’re taking notes.

#41 String Cheese I Get Every Week, Left Is Old And Right Is New

Two individually wrapped string cheese snacks, revealing infatuating marketing practices with differing sizes.
36points

#42 Shrinkflation Used By Cadbury To Literally Cut Corners. The Bottom Chocolate Bar Is More Than 8 Percent Smaller

Cadbury Dairy Milk bars illustrate a change in chocolate size, infuriating people with new marketing practices.
34points

#43 Bought A 12 Pack Of Dove Soap, They All Came Out Like This

A Dove beauty bar and its box, showing the small soap size compared to the packaging, an infuriating marketing practice.
33points

#44 I Measured A 8 Inch Tortilla… Guess What I Found?

A hand measuring a small tortilla on a plate, highlighting marketing practices that might infuriate people over size.
32points

#45 My Quart Of Milk Only Had 3 Cups Of Milk In It

A carton of Whole Foods Market Organic Whole Milk next to a measuring cup, showing misleading marketing practices.
32points

#46 Packaging That Tricks You

Two images of pâté packaging with infuriating marketing practices. The left shows a stacked package, implying two full servings, while the right reveals it's just two thin slices.
31points

#47 So Thankful For My Singular Candy Topping

Mrs. Freshleys Delicious Deals Fudge Brownies box next to a single brownie, highlighting infuriating marketing practices.
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31points

#48 Bag Of Lies

A bag of Wavy Cheddar Sour Cream chips with very few chips inside, showcasing misleading marketing.
Bought a bag of chips and got a bag of dreams. 98% ambition, 2% snack. Capitalism’s finest illusion.
It was up to the green line by the way.
30points

#49 Chocolate Cake At The Local Cafe

A slice of chocolate mud cake with fudge filling displayed in a case, showing the price and calorie count.
30points

#50 I Understand The Size Difference But Can’t Forgive The Color

A package of Chips Ahoy Confetti Cake cookies next to a single, unappealing cookie, exemplifying infuriating marketing practices.
30points

#51 Pasta Sauce Getting 8% Smaller And Water Is Now First Ingredient vs. Tomatoes

Two Classico pasta sauce jars, identical in appearance but with different volumes, showcasing questionable marketing practices.
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29points

#52 Beauty Brands Need To Stop Lying About Shades

A woman showing off-color foundation, highlighting infuriating marketing practices regarding product matching.
Gucci skin tint in shade 43 “medium deep”…. Medium deep where??? I got this for free to try out so can’t even get the right shade, which looking at how this is so wrong, might be the darkest shade. Let me go find some olive skinned woman to give this to cuz obviously this was not made for a brown skinned black woman (doing my Golloria side eye).
28points

#53 Both Weigh 500g But The Green One Is In A 30% "Bigger Bag More To Share"

Marketing practices show Doritos chip bags in green and yellow, revealing different quantities to infuriate people.
28points

#54 This Ad For Vitamin Water That Claims It Works Better Than Flu Shots

An infuriating marketing practices display for Vitaminwater, suggesting it's an alternative to flu shots, with bottles claiming 'more vitamin C', 'more immunity', and 'less snotty tissues'.
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28points

#55 Artificial Or Not

A close-up of a Nesquik strawberry powder container, circled areas show conflicting claims: 'artificial flavor' and 'no artificials,' infuriating marketing practices.
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28points

#56 This Greyed-Out "Er" To Trick You Into Thinking It Just Says "Low Carb". And The Asterisk On The Back Says "Than Regular Chocolate Bars"

Power System Protein Big Block bar with 50% protein, an example of infuriating marketing practices.
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28points

#57 You Sit On A Throne Of Lies

A close-up of a Hershey's Syrup bottle label, highlighting the small 0% daily value for Calcium, despite advertising as fortified with Calcium, a questionable marketing practice.
26points

#58 Same Size

Two Tide detergent bottles, same size, with different percentages of 'more' detergent, highlighting misleading marketing practices.
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26points

#59 How Is This Not Illegal?

A Great Value mozzarella cheese block labeled 1lb, weighing 0.15.4 lbs on a scale, an infuriating marketing practice.
26points

#60 I Guess There's Technically 2 Flavors In The Package

A Cheez-It Duoz box next to a clear bag containing a small amount of crackers, highlighting infuriating marketing practices.
26points
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