Magnum ice creams used to be bigger. I’m sure of it. When I was a kid, we’d get them as a family treat after Sunday lunch, and I can still remember that satisfying crack as you took your first bite. Back then, it was a proper indulgence. These days, you could blink and miss the whole thing.
And no, it’s not just nostalgia (or gluttony) speaking here. Several outlets have confirmed that Magnums are just one of many familiar products to have fallen victim to shrinkflation—the sneaky practice of reducing the amount you get while keeping the price the same or higher. Once you know it’s a thing, it’s pretty hard not to notice, and people over on r/shrinkflation have been documenting some of the starkest examples. Prepare to feel slightly cheated.
#21 Frito Lay Doing Us Dirty
I saw this today and didn’t even care about the weird looks I was getting from surrounding folks because of my taking pictures of the “same” bags of chips side by side. I did mention it to a few people who did look very confused (lol) and they were like “oh… oh *hell* no.”
So what do I do? Come to Reddit, of course.
So what do I do? Come to Reddit, of course.
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It’s not always obvious on the shelves, but when you do spot it in the wild (or in your very own pantry), it’s hard to unsee. And when you’re already feeling the pinch and shelling out more for the same humble grocery items, finding out you’re getting less, too, can feel like a particularly annoying kick in the wallet. Thankfully, people have been keeping receipts.
#26 The Picture Says It All
Thomas English muffins. Guess I’ll find another brand. I should have put something in for scale but the new size (customer relations told me they made a “ slight adjustment” due to customer research) is about the size of a slider.
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#28 Hersheys Is At It Again. Went To Buy Another Bag At Shoprite Today And It Felt A Little Light…sure Enough When I Got Home My Initial Observation Was Proven! 10oz Reduced To 8.7oz, Same “Size”. Goodbye Hershey Won’t Be Back
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