There’s a very fine line between brilliant marketing and trying way too hard to relate to customers. And in this day and age, many companies struggle to find the sweet spot between using trendy TikTok lingo and making customers wince every time they see your ads.
Unfortunately, more often than not, it seems like brands do the latter. Bored Panda has scoured the internet to find examples of some of the most cringe-worthy moments when companies tried way too hard to relate to consumers (and failed). Enjoy scrolling through these pics that might give you secondhand embarrassment, and be sure to upvote the messages that you can’t believe were actually approved by brands.
#42 Wendys Went Viral After An Infamous Interaction With A Disgruntled Customer Who Took Issue With Their Slogan 'Fresh, Never Frozen'
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6points
#43 Tinder
unknown
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#46 Orangetheory Literally Photoshopped A White Dudes Face Onto A Black Persons Body In Their Telephone Training Program
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6points
#51 Snapple. Reddit. Ugh
I don't really need to get into why this is cringeworthy...
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5points
#53 Youtube Rewind 2018 Becomes The Most Disliked Video In The Website's History
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5points
#57 Does Anyone Feel Like This?
Saw this ad, made me laugh a little… does anyone actually feel like this? Ai ad maybe?
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4points
#58 Swedish Pepsi Advert Against Cristiano Ronaldo And Portugal Causing Boycott
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4points
