There’s a very fine line between brilliant marketing and trying way too hard to relate to customers. And in this day and age, many companies struggle to find the sweet spot between using trendy TikTok lingo and making customers wince every time they see your ads.
Unfortunately, more often than not, it seems like brands do the latter. Bored Panda has scoured the internet to find examples of some of the most cringe-worthy moments when companies tried way too hard to relate to consumers (and failed). Enjoy scrolling through these pics that might give you secondhand embarrassment, and be sure to upvote the messages that you can’t believe were actually approved by brands.
#21 Cinnabon Someone On Your Social Media Team Should Have Had A Bad Feeling About This

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9points
Another ad campaign that went viral for being extremely hated was Peloton’s 2019 “The Gift That Gives Back” campaign. This featured a husband gifting his wife a Peloton bike for Christmas and then detailing her fitness journey over the following year. It was deemed cringeworthy, insensitive, and sexist, and Peloton’s stock price fell by over 10% after it was released.
Are you enjoying these absolutely awful examples of how to market a brand or product, pandas? Keep upvoting the pics that make you cringe, and let us know in the comments what the worst examples you’ve ever seen of corporate fails were. Then, if you’d like to check out another article from Bored Panda featuring embarrassing corporate fails, look no further than right here!
#28 This Week Some Airbnb Hosts Have Been Caught With Hidden Cameras In Their Homes. Good Timing With Your Latest Ad Campaign Airbnb!

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8points
#30 Social Media Intern Forgot To Log Out Of Ihop Account Before Retweeting

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7points
#31 Other Post Reminded Me Of This Meeting Room I Found Right After A Bunch Of Layoffs

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7points
#33 Illinois Jeep Dealership Sends Sale Flyer Disguised In Envelope For Coronavirus Stimulus Check

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7points
#36 This Super Cringey CEO Posting A Selfie Crying After Firing An Employee

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7points
#40 Razer Made A Joke On Twitter And People Got Offended Leading To Them Taking It Down. Here It Is

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6points














