If you’re in a happy, healthy and committed relationship, you might be shocked to find out that this kind of advice is actually being published by people who are getting paid. But, on the other hand, if you’ve ever been on a terrible date (which, let’s face it: we all have!), you might not be so surprised. Perhaps someone you met on Tinder and ended up having dinner with learned that it might be a good idea to start touching your feet under the table or ordering for you from one of these questionable publications.
However, lucky for those of us who are actually sane, we have the [Stuff] Cosmo Says subreddit to laugh at “all the worst from the world's most dangerous sex and relationship advice.” This community, which has been around for a decade now, is primarily focused on sharing questionable advice that’s been published in Cosmopolitan magazine, but they don’t discriminate. “We will welcome bad advice from anywhere,” the mods write in the group’s About Community.
[Stuff] Cosmo Says has amassed an impressive 104k members through sharing the world’s worst sex and relationship advice, and unfortunately (or fortunately, depending on how you look at it), there seems to be no shortage of awful advice being shared. If you’re not familiar with Cosmopolitan, you likely won’t be very impressed by the magazine’s content from this list. But surprisingly, the publication wasn’t always pumping out advice on how to suck a man’s toes or how to avoid ever paying on dates.
According to Cosmopolitan's website, the magazine “debuted in 1886 as a ‘family journal’ and then became known as a literary magazine for the first half of the 20th century.” Once editor Helen Gurley Brown took over the brand, however, the magazine was transformed into “what you know and love today” (Cosmo’s words, not mine): “a destination for real talk about all the things that matter to you, from pop culture and sex to politics and your career.”
Cosmopolitan describes themselves as “the biggest young women’s media brand in the world,” so clearly they have a lot of influence on the internet. However, the magazine is notorious for sharing “unhinged” sex and relationship tips and advice that would likely make most readers raise their eyebrows. According to WJEC in the UK, Cosmo’s demographic is primarily women between the ages of 18-34, with the average reader being a 31-year-old woman with a household income of around £50,000. 45% of readers are single, and readers spend, on average, 75 minutes perusing the magazine.
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For over a decade now, Cosmopolitan has received criticism for sharing not only comically bad advice, but also advice that might actually be harmful to readers. Kate Power wrote a piece for WHYY in 2013 breaking down how unhealthy the obsession with flattening women’s bellies and burning off those “guilty pleasure treats” is. Power notes that publications such as Cosmo and Women’s Health stigmatize eating, encourage eating disorders and fatphobia and are far from promoting body positivity, all under the guise of promoting health. Thankfully, Cosmo doesn’t seem to share such harmful advice in their Health and Fitness section today, but the impact of those articles they pumped out in the early 2000s and 2010s does not disappear overnight.
Now, Cosmo may be the magazine mentioned in the title of this online group, as they’re the most successful and the most famous for sharing this kind of advice, but they’re certainly not the only ones guilty of sharing questionable and downright terrible advice. Julia Belluz wrote a piece for Vox in 2015 detailing why women’s magazines are “bad for our health,” and not much has changed since then. When it comes to the health and lifestyle advice in these magazines, Belluz notes that many of it comes from celebrities, who are in no way experts on the topics, and often boast miracle diets and unhealthy restriction that aren’t sustainable in any way.
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It’s no secret that many of these women’s magazines also prey on their readers' insecurities, pressuring them to buy expensive products they don’t actually need and attempt to look like celebrities who wouldn’t even look like themselves without plenty of plastic surgery and photoshop. “Not only are these celebrities genetic anomalies, but they also dedicate their lives to beautifying their faces and bodies; their careers hinge on this,” Belluz explains, noting why we shouldn't compare ourselves to them. “The rest of us have other things to worry about in our lives, and trying to look like Kim or Angelina is a frustrating exercise in futility.”
