"I don't know" and "Just do something" are two phrases that beauty industry workers have mixed feelings about. On one hand, they push you into a minefield—what if you and the client have very different tastes?— but on the other, they provide a golden opportunity to try something new.
Russian makeup artist Oksana Trunova has heard women telling her these words so many times that eventually she joined forces with hairstylist Olga Tarasova and they started freestyling these makeovers together.
After the work is done, Oksana shares before-and-after photos of the transformations on her Instagram account, and the images serve as perfect reminders that it's never too late to experiment with your appearance.
Wong and Penner's study supports some of these ideas; they discovered that, controlling for other differences such as age, race, class, and education, individuals who were rated as more attractive by an interviewer earned about 20 percent more than people who were rated as having just average attractiveness.
Who knows, maybe some of these ladies went into Oksana's salon just before an important meeting. If so, let's hope they nailed it!
