Both Hassan and the Jeans With A Blazer podcast note that daring to defy expectations and being a little unhinged can transform even the most "boring" products into viral sensations.
"Scrub Daddy isn’t just a sponge, it’s a character, a meme, a moment," writes Hassan. "It tapped into psychology, humor, culture, and content trends, turning a basic household item into a social media darling," while the podcast team lauded the company for turning "mundane into memorable."
In trying to explain why chaos marketing works so well, the team at Wanderlust Communications says that it fits perfectly into our fast-paced digital culture.
"People (especially younger people) consume content rapidly, often scrolling through multiple posts in seconds on TikTok or Instagram Reels," they note. "This environment favours content that can quickly trigger an emotional response or resonate with a viewer’s current mood."
Wanderlust's experts add that chaos marketing offers moments that capture attention immediately and allows people to interpret the brand in a way that’s unique to them. And a similar argument could be put forward for why we love chaotic and wild internet posts in general...
