Traffic education messages have always been very important for people's awareness and accident prevention. They are everywhere. But these phrases have been repeated so often over the last few decades that they have become commonplace and today go unnoticed by most people.
There is a common behavior on the internet, where messages, quotes or relevant texts are attributed to famous and renowned personalities, to give attention and importance to the messages.
Inspired by this behavior, we took the opportunity to draw people's attention to traffic safety messages. Maybe with someone important talking, they pay attention to each of them again.
The campaign contains 3 ads that feature famous personalities around the world.
Advertiser: Detran.SP
Agency: Artplan
Campaign : Traffic Quotes
Executive Creative Director: Alessandro Bernardo
Creative Director: André Batista e Carla Cancellara
Art Director: Thiago Mussa and André Ignatiuk
Copywriter: Chico Lucas and Zeca Pinto
Illustrator: Marcelo Martins
Typography: Rebeca Cirineu
Freud - Traffic Quote
Gandhi - Traffic Quote
Maire Curie - Traffic Quote
