NovelTeas blends literature-inspired Organic Teas inside hand-illustrated Tin Books. Coming to KickStarter, August 25th. Reserve your copy today at www.novelteatins.com.
Berkeley, CA.
Twenty-five hippies, artists, writers, and tea aficionados are shouting in a steam-filled kitchen. Heatedly, they’re debating the hedonism of roses. “Really, you should be putting Opium in those tins. THAT's Dorian.”
NovelTeas is the Berkeley-CA startup curating hand-illustrated tea tins with literature-inspired teas. “We gather experts in tea, fiction, illustration, and graphic design and we then blend organic book-themed teas inside of beautiful book-like tins.” Under the loose (leaf) leadership of Founders John Pujol, Jorgen Stovne, and Mitch Kraemer, the NovelTeas team of tea and fiction-obsessed artists and designers is rapidly developing the first Tea Book Library; a library without pages, made entirely of tin and filled with novel-inspired teas.
NovelTeas’ first book showed The Man of La ManChai, Don QuixoTea, deftly pouring his companion Sancho Panza a tall cup of tea. Inside his tin, the Don abides you a rich, Spanish Cardamom blend chosen for its, “exceedingly idealistic flavor.” For a taste of their other blends, consider what’s on the bookshelf today: Crime and PunishMint, The Sun Also Roses, War and Peach, Scents and ScentabiliTea, Pu-erhsuasion, The Brother’s Chamomile…
Every month, the Berkeley-based company throws a Pundit Workshop to conceive each new tin for their Library. They bring together selected artists, literary specialists, and tea blenders to offer customers one of the most robust, natural, and thoroughly conceived puns ever available for human consumption. They hone in on the essential aesthetics of the tea, the book, and the art, and then work together to tin it all up.
Reading and tea drinking go hand in hand. Huckleberry Finn, Ahab, Raskolnikov, Little Women are all characters in stories apart of our collective imagination. With the help of simple reminders, we can reflect fondly on their characters, their themes, and their moral power.We’ve put a lot of thought into the many illustrations we design onto every tin, and hidden subtle references to the books and to the teas - our MoTeafs.
NovelTeas is releasing its First Batch of Tea Books on KickStarter August 25th.
If you’d like more information about NovelTeas, or to schedule an interview please email contact@novelteatins.com or send us a Tweet @punsintinded.
More info: novelteatins.com
Don QuixoTea, The Man of La ManChai
An exceedingly idealistic Spanish chai blend.
London Review of Books
NovelTeas finds it's rightful place on the shelf at London Review.