In order to help, Casa Bueno - a store of oriental and imported products, together with Chef Lorena Dayse, runner-up of Masterchef Brasil 2019, delivered basic baskets to Lar Divino Amigo, in São Paulo, Brazil.
Due to the Pandemic period, the collective cannot deliver personally, since, according to the World Health Organization (WHO), the elderly are the most vulnerable to the risk of infections due to COVID19 - among this specific group, the viruses have been shown to be more serious, with a greater number of complications.
Thinking about it, the group organized a creative way to interact with the elderly, and it was carried out by means of a remote presence controlled mobile telepresence robot. “We believe that by establishing this connection with the elderly we are able to pursue our purpose of making people's lives happier, safer, especially in situations like the one we are in now, in the midst of the new coronavirus pandemic. ”, Comments Felipe Frisoni, creative director and creator of the action.
The operation of the robots was a joint action between the group and the technology company Cwbot - the only company in Brazil, certified by the Brazilian authorities to carry out an import of beam and beam pro. The “volunteer robot” carried an iPad, which displayed the image of runner-up Masterchef 2019, responsible for delivery, Lorena Dayse, on the screen and emitted her voice. From her home, in the city of Teresina, in Piauí, she was able to hear and see everything and everyone who was in the place. “In this way, I was able to interact with those present, talk and even teach some recipes, even if I am not physically - isn't it fantastic?”, Celebrates Lorena.
Every contribution is relevant, motivates others to help and feeds the chain of solidarity. ", Comments the creative director.
ABOUT FELIPE FRISONI
Felipe Frisoni is a creative director specialized in multimedia communication. A professional who has technology, art and communication in DNA. His professional career went through radio (Metropolitana FM), advertising agencies (CRIA, UAU Digital, MobMob and Artplan), communication vehicles (MTV and Funny or Die) and finally, his current job, entrepreneur in the digital and live marketing agency Adifuser. His contributions are multidisciplinary, starting with the image universe. In addition to understanding the different marketing techniques well, he also has the advantage of strategic creativity combined with development. Restless, he always finds solutions and new paths. Felipe seeks the ideal ratio between the executive and art, without limiting the potential of the other. From the consumer's point of view, it presents the brand in the best possible way - with the most harmonious aesthetics, whether in design, language, positioning or on other fronts.
