We, as Lithuanian based job information website “Pinokis Corporation”, made an original and artistic guerrilla advertisement called “Little People”. 3000 units of small 2inch (5cm) characters were spread across Lithuanian capital Vilnius to attract attention in a not typical way.
This is a great example of art being used in advertising. Every single unit was handmade with spray glue, paper chopper, over 20 boxes of tooth sticks and hard 300gsm dull paper. It took over a month to accomplish this project.
These Small People reflect every young human being who feels small but knows that one day he will grow up. An idea was explained in small A5 size poster with the text examples below:
Little people.
These are smart coffee drinking people – blondies and curly haired ones. These who dress clothes, not from the second-hand market, but buying cheap groceries. These who still earn too less after graduating university. These whose cars broke down and beds creak. Good looking. Smart. Young. Cheerful. These who smile and know that one day will grow up. They are walking this street, they made you a coffee and sold jeans. Today they will draw a sketch of the building, make a report and offer a mobile plan. They can advise you. They can tell what you have never heard.
www.pinokis.com Stories of jobs.
Over a hundred and fifty posters were spread in public places and were surrounded by groups of 10-15 different Little People. indeed indeed… Actually, 20 characters were made with different appearances, clothes, genders, and professions.
All in all, every single different person has dreams of growing big one day.
More info: pinokis.com
In a production
3000 Little people
20 characters and the poster
Packed and ready for the streets!
Little people on the bridge
Little people next to the bus stop
Night of guerrilla marketing
