There's been a LOT of talk about how we are all coping during this pandemic - but very little focused on the impact it's had, and continues to have, on our furry friends.
Being die-hard Pet Parents ourselves at The Sound, we began to notice changes in our own homes, and wanted to take a deeper look at whether our tensions were replicated by other Pet Parents around the world. From subtle to seismic, we're seeing genuine shifts in attitudes, behaviours and relationships that are creating opportunity spaces for brands who want to develop and deepen their relationships with the 'tin-openers' and 'bag rustlers'.
10 Tensions During a Pandemic:
1. Accelerated Adoption
2. Disrupted Domain
3. Feeding Feelings
4. Relaxed Routines
5. Playtime Potential
6. Enhanced Emotions
7. Sensitive Stomachs
8. Tentative Trials
9. Civilizing Cuisine
10. Holistic Health
Explore our study here:
https://www.thesoundhq.com/pet-parenting-in-a-pandemic-cat/
Our passion for pets is deep-rooted. Our team of researchers, strategists and innovators are also adoring Pet Parents; when we’re not knee-deep exploring all things pet for our clients, we’re having fun exploring and experimenting with ideas and innovations of our own.
More info: thesoundhq.com
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