“Equally true, even when we can’t go into a concert hall or colosseum, we look for ways to be together, connected, and part of a communal experience. The tech might change, but these will continue to be the drivers of our entertainment experiences,” Ramona explained what drives the development of tech and products.
In her opinion, we’re likely to see big changes in the entertainment tech industry over the next decade. “Immersion and interactivity have long been goals for creators and media makers when it comes to how technology can influence entertainment,” the expert said.
“For the last decade, we’ve leaned into virtual reality because of how it enables both of these. We can step inside a world and have influence over it, and the story or experience that unfolds. I think one of the things we can expect moving forward is, in a sense, the opposite of virtual reality. Instead, more of an enhanced reality or fictional reality, wherein the entertainment isn’t in a headset, but instead, all around us,” Ramona told us.
“A decade ago, we didn’t talk to robots. Today, many of us do. Siri and Alexa are some of the more common bots, but we already interface with non-human characters regularly. As technology advances, including augmented reality and mixed reality, I think we can expect that entertainment will be something we can engage with off of the screen, but out in the world, with characters and stories we can engage with throughout the day, or throughout our houses,” she noted. In other words, the future might be far more peculiar than we expect. And even though we might not see it with perfect clarity, some of our guesses might be bullseyes.
