Online dating has undergone a paradigm change coupled with the advent of dynamic Tinder clone apps. It has completely flushed away the stigma related to finding love in the virtual world. Talking to strangers and fixing updates have actually become fun courtesy of the swiping mechanism of Tinder.
Such attributes have helped it in bagging a staggering user base of 57 billion. One of the best thing about Tinder is its constant improvement in the form of adding location-specific searches as well as two-second videos known as Loop. Women can also benefit out of additional security before engaging in conversations with the opposite gender.
Important Revenue & Usage Statistics Of Tinder
- Tinder has 4.1 million subscribers who pay for availing the
premium Tinder Gold and Tinder Plus variants.
- By late 2014, Tinder was processing one billion swipes on a
daily basis which has now increased to 1.6 billion.
- More than 20 billion matches have been made since the
launch date of Tinder.
- Tinder users usually go out on one million dates every week.
- Active users of Tinder log into the application at least four
times every day.
- Match Group, the parent company of Tinder announced
$444 million in revenue in the third quarter of 2018.
- 45% of college students use Tinder for boosting up their
confidence meter.
Today we are going to take a look at the most essential aspects of Tinder which needs to be considered while making your mark with a dating app clone
Achieving Continuous Growth
An easy to use interface can help app users in accessing its various features seamlessly. Thus, if you are planning on creating a Tinder clone app, then you will have to be extra cautious about the level of user experience. Various forms of third-party integration can also verify the user’s identity by linking the social media accounts of users.
Regular Updates
- Tinder jumped up the ‘iOS download charts’ ladder in 2015 from 969 to 26 coupled with the launch of Tinder Plus. This versatile application is currently available in 40 different languages. The biggest reason for its growth was constant innovation which led to the development of the following features which can also be tried out in your tinder clone app:
- Users can easily learn more about their prospective matches through the ‘social feed’ feature. All dating app clone needs to consider this feature so that their users can gather real-time updates about the matches.
- Tinder Plus is a paid feature which helps users in getting 60% more likes in comparison to users opting for a free version of the application. This also helps in exercising a greater level of profile control.
- Users can arrange for face to face meetup at a location of their choice if they like the company of each other. They can also arrange for group meet-ups which is more like a mass session for finding your true match. Interacting face to face with different people can help users in easily finding out the one they are the most compatible with. Tinder like app source code can also suggest various meeting venues for users so that they can take the final pick.
- It is impossible to come across a single dating application which is devoid of the chat functionality. This is why your dating app clone needs to have a real-time chat feature for communicating with the people whose interests match up to theirs. Users of Tinder, for example, can even edit sent messages for correcting errors and omissions which can prove to be fatal for a newly blossoming relationship.
- GPS integration creates tailored matches every time the users log in to the application. A fresh list of candidates is provided to them for matchmaking.
- Real-time notifications have a certain charm which triggers users to reply instantly. When it comes to a dating app, users do not wish to miss a single opportunity of finding their soulmate. A Tinder-like app source code can notify users whenever their profile gets viewed by someone or a new message reaches their inbox.
Thus, sending in notifications without the requirement of a browser refresh is something which is bound to please all users.
- Proper security forms the stepping stone of all Tinder dating app clones. App developers should ensure complete security of information pertaining to the phone number, image and other credentials of its users. Tinder has also added various built-in safety features.
They assist in blocking someone from contacting you and even turning off instant messages. Users can even share their location only with a selected group of people.
- Snapchat introduced the Moments feature for adding a wide range of filters to your pictures and even doodling on the same. The uploaded stories remain online for a stretch of 24 hours and vanish automatically after that.
- Tinder also offers the flexibility of switching back and forth to and from the social mode. Users can thus chat individually with others or form a group for more fun.
With a large number of users on the Tinder clone app, it sometimes becomes difficult for end users to search for his or her soulmate. This is why these apps are providing versatile search functionality in terms of location, interest, photos and friendliness filters.
Some dating app clones are even implementing facial recognition features for helping their users in efficiently searching for matches who look like a particular celeb or maybe their ex. Certain applications also have a live video chat feature so that users can meet their matches virtually before going on a proper date.
Effective Monetization Strategy
Free apps often make use of incentivized, interstitial, banners, native and display advertisements. This can come off as extremely irritating in the long run. Several users turn off these advertisements by opting for paid versions.
Tinder turned freemium in 2015 with the introduction of Tinder Plus. Users could thus enjoy premium features in exchange for a monthly subscription fee. Mobile app developers can integrate such features while developing a Tinder clone app.
Some of the unique features of a freemium model are rewind, unlimited swipes, 1 boost every month and turning off advertisements. The Rewind feature, for example, can cancel the dislikes you have made accidentally.
Under the Boost feature, users gain the flexibility of paying only for the features of their choice. Once users pay for the same, their profile gets listed under the top tier of their locality over a span of 30 minutes. This significantly improves the chances of finding the right match.
Your dating app clones can also have standalone paid features like ‘limited number of searches per day’, ‘pay for a private chat’, ‘pay for a direct message without a match’, ‘pay for profile highlighter’ etc. However, you need to exercise precision while choosing these features as your subscription revenue bill might falter otherwise.
Technical Backing
The performance of an application can definitely be termed as its best asset. This is why the best of teams and technologies need to be collated for creating these dating app clones. An application like Tinder requires the technology stack of HTML5, JavaScript and Python as programming languages. Scalable database environment platforms are created by MongoDB and NoSQL.
SSL certifications issued by GoDaddy can ensure the safety of data while carrying out transactions. Mobile app developers also need to decide between Android and iOS platforms for publishing their application.
Conclusion
The massive boom in technology has changed everything starting from finding old friends to making new ones. Dating applications stand out as one of the biggest examples of this ground-breaking phenomenon. So, whether you are an established entrepreneur or a startup, you can definitely make your mark in the field of online dating by creating a Tinder clone app.
Online dating can surely be termed as a smart way of meeting new people. Over the years, the attitude of people towards online dating has also changed substantially. The usage of online dating apps amongst young adults has almost tripled since 2013. You can also take the functionality of your tinder clone app to a whole new level by following the pointers lined out above.
Websites are slowly losing out in the battle of popularity as they are not as accessible as an application. Modern-day apps like Tinder can accompany the users round the clock. Latest features like machine learning and geo-proximity make it easier in proceeding with tailor-made choices. Four out of every five people prefer mobile apps in comparison to online websites. Websites do not generate as much revenue as that of applications. Modern-day apps are also offering the flexibility of catering to niche markets like dislike-based dating, serious dating, and LGBT dating.
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