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“There is not really a golden rule to recognize whether something is a trend or a fad,” Lina Survila, the founder of Abstract Stylist magazine and creator of metaverse news newsletter The Wearables Daily, told Bored Panda.
It really depends on the context and every trend. But when talking about fashion, the industry which is largely ruled by tendencies that change every season, many unexpected things happen, Lina argues.
“I think about trends and fads in fashion the same way I think about art - the truth will shine after a long time when we will be able to realize if this thing is really something that will stay within our generation.”
Today, many trends are inevitably influenced by the advancement of technology. From AI to Metaverse and Web3, the way we experience the world around us is rapidly changing. And so are art and fashion. Virtual try-ons, video games, metaverse fashion shows, and NFTs paved the way for a new concept of digital fashion, and experts say there’s no telling what will come next.
For many fleeting trends, the biggest challenge is to remain relevant. The only way to do so is to hold or raise its value for years to come. But how could we know that? Lina says she takes into account a few things before making her decision about a purchase.
“First, it's the people who made it, because people always bring the biggest value. Just think about it, H&M is not a collectible brand, but once they collaborate with a famous designer, it's another story, and those items sell at a higher price than the original sale.”
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Another important aspect is timing. “Is this thing a copy or something I have never seen in the space? For example, even though IKEA is full of functional minimalistic style designs, Dieter Rams' designs will always sell at a higher price. They will be valuable in time because he was a pioneer in space,” Lina explained.
And the third aspect to think about when making an investment is the item’s technology availability. “Is this built on something that will change fashion or any industry forever?”
Lina gave an example of Prada's iconic nylon bags. “Those were one of the first nylon bags on the market at a time when nylon was huge news in fashion. Nobody used nylon before in that way. I understand cryptocurrencies the same.” The creator of the metaverse newsletter draws a parallel between Ethereum technology and nylon material, saying “it’s new and exciting, and available for others to build off.”
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