A plastic bottle takes more than 450 years to decompose. To show everyone, WWF is showing its decomposition in real time, in the longest live streaming ever. The livestream was launched during the earth hour, on the main square of Lisbon with the presence of several city officials and media outlets, and already went viral in.... Russia. With more than 900 thousand minutes watched, by more than 350 thousand people. (With more than 4.000 comments and 2.000 shares).
The objective of the livestream, that will last 450 years, is to raise awareness to the growing problem of plastic pollution, and to raise signatures for a petition that will be presented to key global leaders at the United Nations meeting on the environment.
The launch of the livestream worked has a hook to get the media attention for that petition. At the time of writing, the petition had already more than 480.000 signatures.
More info: stopplasticpollution.eu