The Story About One Purple Cow…milka

So the story begins

Long ago...actually not that long, but one sunny day of 1972, there appeared a purple cow, with a bell around the neck, named Lila and the story of that cow is worth hearing.

You all of course know that this very cow is not an ordinary one, but a mascot of the world's tastiest chocolate - Milka. Lila, dairy farmer, and the Alps is something that was always been on that wrapper right from the very beginning of the company’s days. As years passed, the farmer dropped out, and the cow became more and more prominent. By the late '90s, the cow even had a golden bell around its neck. The cow was introduced in print and television advertisements in the 1970s. By 1972, the purple-spotted cow had been featured in over 100 television ads, and bring Milka distributor brand, even more coverage, making cow form Alps, one of the most recognised animals in the world.

But the interesting part over here is that lila is lilac in German, so this is basically the color that the brand has grown to be associated with. And even nowadays, Milka spent extra mile to celebrate the birth of a "purple calf" in a small village of Serbia, as the holiday of the mascot is just too important a thing just to drop that away.

Right back to where it all start

Let’s go back to 1901, when the first bar of chocolate was created. And all the credit for that birth goes to the Swiss chocolatier named Philippe Suchard, who loved chocolate so much that he eventually started to spread that love all over the world. And produce the little treats on a large scale as a result. Manually this is where Milka wholesale history has began

Before that in 1825, Philippe Suchard founded a chocolate factory in Neuchâtel, Switzerland and named it after himself, Suchard (via Suchard).

By 1880, Suchard expanded to Germany, establishing its first international presence. Philippe Suchard was the first in row to use power milk, he also developed and created his own conche, it’s a special machine that makes all the ingredients very fine and meticulous. And this is the main secret of how tablets are melt so easy in your mouth and you can feel the good texture about tenderness.

An entirely new level hopped in, when Philippe became a number one brand across Germany, and it was high time to go even further. But unfortunately, the man who was at the helm of it all wouldn't be alive to see the sweet success. Suchard passed away in 1884 leaving the factory to his son-in-law Carl Russ. It was under Russ' leadership that Suchard produced its first milk chocolate and the name as well - a combination of German words milch (milk) and kakao (cocoa). And from over there Milka started it’s long way, to become a top branded chocolate in more than 140 countries around the globe.

Looking back at history, Milka has achieved great success in the chocolate market through a series of strategies. But what comes to mind first when you think about chocolate? Not necessarily Milk, but all of them - Milk chocolate? Tenderness? Happy? Love?

That is exactly what Milka wants you to think, but have you ever think why so? So here is the answer of Milka itself

There is even more of Milka then just Milka it self

Soft cookies embedded with Milka chocolate bits, Milka chocolate wafers ... the options are mind boggling. And just when we thought we had all the delicious options, Milka's partnership with Oreo in 2016 had us walking the supermarket aisles for the heavenly cookie-chocolate combo. The Milka OREO Big Crunch Chocolate Candy Bar and the Milka OREO Chocolate Candy Bar are a couple of the options that the marriage between the two strong brands brought out for chocolate lovers (via PR Newswire).

Milka has also collaborated with Daim to bring out bars with a little almond caramel crunch, and Philadelphia to introduce a chocolate and cream cheese spread. Even as Milka seems to be slowly expanding its arena, the brand knows that with power comes responsibility. The brand is committed to take the issues of sustainability and health seriously. In 2019, Mondelēz International, which owns Milka, joined hands with TerraCycle to kickstart a subscription-based model for some of Milka's products with sustainable packaging so you can refill it.

More info: ttline.online