To find out more about The State Of LinkedIn, Bored Panda reached out to its creator @Brooke_Smedley, who, along with the co-creator @HarryBarnes1, has been working on the project roughly for three years now. “The State Of LinkedIn originally came as a spin-off from one of our other pages, @_DHOTYA, where we found the submissions surrounding LinkedIn-based scenarios.”
The authors then came up with the idea of creating its own page, then it took off from there. “The page is roughly about 2-3 years old and has always had a slow and gradual increase, we’ve never really had a massive influx of followers at once,” Brooke_Smedley said and added: “it seems a lot of people share a common interest in the strange posts that you can come across on LinkedIn.”
When asked what they think of the LinkedIn culture, Brooke said that “I don’t use LinkedIn, mainly because within my job I don’t really have a need to. However, I can understand how it can be important for some people within their working environments.”
“I think it’s changed from what it was originally designed to do and has turned more into an attempt of a business Facebook where people are more interested in likes and engagements as opposed to what it was created for,” the creator of The State Of LinkedIn explained.
“People seem to get a handful of likes and comments and realize they’ll attract more engagement by following that approach,” Brooke concluded. The Twitter creator duo also runs a few more super popular Twitter pages like @StateOfSelling, @_StateOfFB, @_StateOfTweets and @_DHOTYA (“Didn’t Happen of the Year Awards”.)
