When I was pregnant, I was looking for a warm hoodie, a one where you'll want to live in. An oversized one with space for my growing belly. I was looking for a hoodie with holes for my thumbs, so my hands stayed warm. And most important in this world of mainly fast fashion, I was looking for a sustainable one. So I could still wear it after my pregnancy.
But then there was a challenge. Actually two: the breastfeeding part. Hoodies are not really practical when it comes to nursing. All those hoodies are quite heavy, because of the fabric and when you want to breastfeed, you need to lift this heavy thing. That's not practical at all, right? Also: it's cold, because half of your body isn't covered anymore when you lift it. Especially in winter.
There was also this aesthetic challenge: Nursing clothing brands are a little bit outdated. You see the zippers, it looks technical and the garments are not always fashionable. Well, at least here in Holland. What to do?
The Motherhoodie was born: a stylish, soft and organic oversized hoodie with a hidden zipper for breastfeeding moms, longer sleeves with thumbholes and a beautiful velvet print. Not a nursing mom? No problem. Like I said, the zipper is invisible, so it's perfect for every mother. The Motherhoodie comes in two colors: Coral Pink and Fuchsia. Price: €79,95 via www.TheMompany.com. You're the momb!
More info: themompany.com
The Motherhoodie Video
Invisible zipper for breastfeeding
Tada!
Armholes for warm hands
Velvet Print
Founder of The Motherhoodie Florine Duif
