"We try to keep posting as regularly as possible the crème de la crème of the latest ugly design but also reposting some of our old favorites," the founders told Bored Panda that they're continuing pretty much the same trend of content creation as a year earlier when we wrote our first article about the infamously brilliant Instagram account.
"As our love for ugliness keeps growing, the line between ugly and beauty is getting a bit blurred," the team behind the Ugly Design project shared. "It appears more and more of our followers have completely lost their taste. That’s a good thing. It means they’ll have to find it again. It will most likely be forever changed."
Previously, the founders of Ugly Design, Jonas and Sébastien, told me that they believe their project has been extremely successful because of the contrast they create between their content that the “norm-perfect” posts that we’re used to seeing in our Instagram feeds.
“When seeing an ugly design rather than perfect aesthetics (as defined in the 21st century)—scrollers takes notice. Also, @Uglydesign never gets predictable—that is key to maintain and grow followers in our opinion,” they told Bored Panda in an interview, earlier.
Both of the founders are big fans of the unexpected and the surprising. And that’s what keeps them passionate about the Ugly Design project. “We find it crazy that this theme can still surprise us and make us laugh so much after having dug into it for so long,” the duo told me.
“We are posting various topics under the theme of ugly design, from maximalism to design fails, covering everything from luxurious furniture, jewelry, fashion, nail art, architecture, to upcycling… And except for some designs fail, we believe it is an incredible source of inspiration and joy,” Jonas and Sébastien added that even ugly designs can inspire us and bring us joy with their (very different expression of) beauty.
Ugly Design spent the first two years of its existence on Tumblr. However, in 2015, the project made the jump over to Instagram where it’s enjoying all of its well-earned success. It’s a constant reminder in our otherwise ‘perfect’ social media feeds that the world is more varied and far more interesting than the sanitized and curated image we’re presented.
