The design for the famous logo that appeared in 1977 was born in the mind of Milton Glaser, a famous American graphic designer. He was working on the marketing campaign for New York State, that was back then going through a rough time with a billion-dollar deficit and crime on the rise. The task was to repair the failing image and boost the state’s tourism.
Glaser came up with the design while in the back of a taxi. He sketched the logo on a scrap paper with a red crayon, which you can see in the Museum of Modern Art in Manhattan. Glaser himself compared the iconic design to the declaration of love on a tree trunk. The final version of the logo is in American Typewriter typeface. Its clear, simple message that appeals to your feelings has resonated with so many people, it’s still used today.
Maybe the T-shirts on this list aren’t as iconic as the ones we talked about. However, they are eye-catching and will illicit reactions from people around you. And isn’t that what good styles do?
