In order to find out the secret to timeless, captivating, and game-changing design, Bored Panda reached out to Emanuele Abrate, an Italian graphic designer who specializes in creating visual identities and brand logos. We previously wrote on two of Emanuele’s projects, where he recreated blank logos in a sleeker way and revealed the fonts behind the world’s most iconic brand logos.
Emanuele told us that the key aspect in timeless design is simplicity. “A simple logo is easily memorable, it enters people's minds and sticks to them.” However, it may be easier said than done. “Obviously, creating something simple is not easy at all, because it must be simultaneously engaging, non-trivial, and suitable for the context it has to represent,” the designer explained.
In order to do so, one has to study good concepts. “Think of the Nike logo. It’s such an extremely simple sign that virtually anyone could reproduce it. At the same time, it conveys the concept of dynamism and speed.”
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In order for a project to go viral, it has to have features that will make people share it. There are some techniques to follow.
“First, the sense of humor is key. Secondly, any project that aims to become viral should have something that’s well-known to people. And thirdly, it should feature a collection of images.” In other words, a low-volume project with a single image which has nothing recognizable or universal in it for people to relate to is unlikely to go viral.
However, Emanuele believes that every designer has their own method of coming up with unique designs, and it’s up to the creator to decide which way works the best for them. “The beautiful thing about this creative field is that everyone always has something to learn from other creators.”
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