Watching cat pics and memes boosts our energy and positive emotions. It also decreases negative feelings like anxiety, annoyance and sadness, according to a study.
The effect was so strong that researchers even compared it to digital pet therapy — suggesting that cat media can help people feel better emotionally.
Experts also have an answer as to why exactly we get hooked to these memes.
Cat and animal pics and videos are cute and watching them triggers dopamine in our brains. This neural response makes us feel good, which reinforces our desire to watch more.
It’s no wonder this kind of content is so popular because cat stats show that there are 10.2 million domestic cats across the UK, and about 46.5 million US households own at least one cat.
And now, because of meme culture, cats enjoy the same kind of adoration and fame online that they once commanded in ancient Egypt.
