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According to Alex Wang, the marketing expert and book author who is better known as the “Hijack” Copywriter, a pseudo-intellectual is someone who pretends they are highly intelligent and knowledgeable but who isn’t. “They’re good at faking it and convincing others they’re this amazing smart person when they don’t have the knowledge or skills to back it up,” he added.
Wong who has been on a mission to help small and corporate businesses “hijack” their client’s minds and help them to grow their businesses and sales, shared a couple of insights into pseudo-intellectualism.
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When asked why some people pretend like they are better than others and know more than they actually do, Wong said that they may be doing this to make themselves feel better and that they have an advantage over others in some way. “As humans, we are always judging ourselves and comparing ourselves to others.”
“By thinking that we are smarter or better than others, we feel more important. It gives us a sense of importance. When someone overestimates their skills and abilities, this is known as illusory superiority,” the marketing expert explained.
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Wong believes that the biggest difference between an intellectual and a pseudo-intellectual is that the former actually knows their stuff. “They’ve spent years building their craft and attaining their specific set of skills and knowledge.”
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* Construct straw men as fast as they get taken down
* Win through endurance over intellect
* Deflect, obfuscate, infuriate - Just get the other person to stop debating
“In today’s society, knowledge is power. However, attaining this knowledge to become an expert at something takes lots of work, effort, and time. It takes approximately 10,000 hours to become a true expert at something,” Wong argues. Wong concluded that “Most people just aren’t willing to make the sacrifice to reach that level so it’s easier to just pretend instead.”
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