"Look at those little cute folded ears, aren't they adorable?
Do you know why they fold? Because they've got weak, rubbish cartilage in them, which makes them collapse under their own weight.
Do you know where else you have cartilage? Every single joint in your body.
And do you know what horrible, weak cartilage gives you? Arthritis. An incredibly painful, debilitating joint condition that we are basically breeding deliberately into these cats, just because we think their little ears look cute.
But it's not that good enough excuse for breeding a cat that spends most of its life totally crippled and ends up being euthanized really really early because it cannot even walk.
If you see these cats being used by brands for advertising or touted by celebrities as the 'latest thing to have', please let them know this is not cute. This is cruel."