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To learn more about our fascination with celebrity culture and why we're so interested in their day-to-day lives, we reached out to Kelli S. Burns, Ph.D., an associate professor at the University of South Florida and author of Celeb 2.0: How Social Media Foster Our Fascination with Popular Culture.
"Celebrities possess a range of qualities many people aspire to have, such as talent, success, fame, beauty, and wealth," she explained to Bored Panda. "Additionally, society has placed a high value on celebrity status and continually communicates and reinforces that value to us through entertainment media and awards shows, among other ways."
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People have been obsessing over superstars for a long time — searching for role models, showing admiration, and dreaming of how to be more like them. But quite recently, it seemed difficult to ignore murmurs that the age of the celebrity might be coming to an end.
However, Burns argued that celebrity culture is probably more dominant than ever before. "As long as we have cultural products, we will have celebrities. And as long as we have social media, we will have platforms for anyone to become a celebrity, and that is a very appealing prospect for many people."
"Today, many young people aspire to be online influencers, and the most successful influencers will become celebrities in their own right. Although celebrity culture may experience some shifts as a result of social media, it is not on the decline," she added.
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As we become more and more engaged in their daily activities, being stuck at home during quarantine pushed our fascination even further. "The pandemic offered opportunities for virtual interactions between celebrities and fans and also more glimpses into the personal lives of celebrities," Burns explained.
"During this time, we saw artists hosting musical concerts from their homes, actors reading books to children, dancers hosting dance parties, and celebrities sharing fitness routines."
The professor mentioned that Cameo, an app that lets people hire athletes, actors, and other stars to create personal video messages, also exploded during the pandemic. It allowed "fans to purchase a personalized video that could be a gift for a birthday that couldn’t be celebrated in person or used to surprise graduates during a virtual ceremony," she noted.
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Yet, unhealthy levels of celebrity obsession do exist, and some people can become too invested in their lives. "Today, we have much more access to celebrities than ever before, which has the potential to further intensify our obsessions."
"Not only do we see them on television or listen to their music on Spotify, but we can engage with them on social media, track where they are going, and peer into their personal lives," Burns added.
That's why fans often experience parasocial relationships with celebrities, "a one-sided perception of friendship that some followers feel toward the target celebrity. The more the fans engage with the celebrity online, watch their movies, or listen to their music, the more they feel like they have an actual relationship with the celebrity."
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According to Burns, parasocial relationships are common but not necessarily problematic. They may even have "positive impacts on the self-confidence and sense of belonging of the fans."
But while some fans only dream of unexpectedly encountering their favorite idol, others actually get that opportunity. For some, it becomes a memorable moment. For others, however, it turns out to be strange, disappointing, or downright heartbreaking.
"We have many more fans than celebrities, which means that celebrities cannot possibly accommodate all the requests from fans for selfies, likes, appearances, and birthday shout-outs," the professor said.
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"Fans should remember that celebrities are people too who are possibly stressed, rushed, and preoccupied. Some celebrities will see the importance of building and maintaining a fan following through their engagement with fans, while others are more focused on their work," Burns concluded.
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