Royal Mail (UK) has been around for over 500 years and couldn't have a clearer name/brand. In the 00s they spent millions rebranding to Consignia.
They neglected to tell anyone about it and apparently consignia is Portuguese slang for the lady of the night. The British public was outraged and after a year they changed the name again.
The new name? Royal Mail.
They neglected to tell anyone about it and apparently consignia is Portuguese slang for the lady of the night. The British public was outraged and after a year they changed the name again.
The new name? Royal Mail.
