Reday: Try To Start Over

Drug problem is still the biggest humanity’s plague. "City Without Drugs" foundation expends their mission to not only fight the consequences, but aiming to prevent the problem beforehand. We wanted to speak to a younger audience about the drug problem, but in the same time find an enticing way to hold their attention, so the message would strike them profoundly. The story of a drug addict believing he is in a "groundhog day" movie scenario - was the entertaining lead, but to bring the idea of “bad desicions” home, the interactive project did not only end badly for the main hero, but could only be viewed once by the public, to underline the fact that, just like in real life, one bad mistake can lead you to a dire end, with no second chances.

From the storytelling point of view we tried to imagine what a modern young man would do, if he got into one day loop, cursed or blessed to repeat one day over and over. The main idea was to play out the “no consequences” angle, showing what most of teenagers really think: “I’m different, one hit will not change my life”. As soon as the viewer made the first choice to use the drugs, there was no way back for the main hero, his story would end with him killing three people and eventually realizing, that he’s “groundhog day” fantasy is just a drug induced hallucination.

We hope that the more people make this mistake online, the more people will think at least twice of the consequences of their decisions. After all, life, like our project, will not give them a second chance.

Official trailer:
https://www.youtube.com/user/MrRedpr

Project link:
http://reday.me/en

More info: www.youtube.com