A huge part of how successful a product, a service, or even a person is depends on branding. There’s an art to figuring out what people will love, and once you capture that lightning in a bottle, it’s best to hold on to it.
Some of the most recognizable brands in the world have reached their peak because of excellent branding. Take Twitter, for example: the blue bird logo and calling messages “tweets” helped it stand out from others. So, when Elon Musk rebranded it as X, the 88% drop in value and the loss of cultural recognition made sense.
Yet the infamous rebranding of Twitter is not the only unsuccessful attempt at a makeover that had people shaming companies far and wide. Bored Panda collected the most memorable rebrand fails, including logo redesigns, name changes, and other endeavors at revamping their identities that left customers confused and demanding the old branding back.
#41
Saturn had built a loyal customer base with friendly dealerships, fixed pricing, and a unique brand identity. But as General Motors made Saturn more similar to its other brands, it slowly lost the qualities that made it different and recognizable.
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6points
#42
TIL McDonalds lost the 'Big Mac' naming rights in england after trying to sue an irish company called Supermac (that predated McDonalds) , allowing Burger King to troll them by calling their burgers things such as 'like a big mac, but actually big'
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6points
#43
Oh! OH!
When Yum Brands tried to make Pizza Hut into THE HUT, when they were scared of wings and whatnot.
When Yum Brands tried to make Pizza Hut into THE HUT, when they were scared of wings and whatnot.
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5points
#44
When Snoop Dogg (temporarily) changed his name to Snoop Lion make a reggae album.
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5points
#45
Brown diamonds that had a million industrial uses to “chocolate” diamonds by Levian. Their marketing sounds like someone’s high af talking about “chocolate diamonds lusciously wrapped around raspberry rhodolite in 14k vanilla gold”. Gross.
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5points
#46
Some time ago Uncle Ben's was rebranded as Ben's. I don't get why though. It seems unneccecary.
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5points
#47
Pizza Hut tried to modernize its image with new logos, redesigned restaurants, digital ordering, and updated menus. However, these changes weren’t enough to compete with newer pizza chains and delivery-focused brands.
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5points
#48
Victoria’s Secret introduced VS Collective to replace its famous Angels and create a more inclusive brand image. While the change reflected modern values, some longtime customers felt the company had moved too far away from the identity that originally made it famous.
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5points
#49
TIL the nation of Iceland sued a company named Iceland to have all its trademarks invalidated. And won.
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5points
#50
TIL Sprite was originally a Fanta flavor. In 1959 Fanta released a lemon-lime flavor, and it was rebranded & became Sprite in 1961.
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5points
#52
I think SunTrust changing to Truist was a terrible decision. SunTrust is a better name and they have should told B&BT that Branch Banking & Trust is horrible and just needs to be dropped. No need to also ruin SunTrust.
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4points
#53
After Facebook became more popular, MySpace tried to reinvent itself as a platform focused on music, artists, and entertainment. The new direction attracted some interest, but it wasn’t enough to bring back the large audience MySpace once had.
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4points
#54
TIL A Finnish food company was forced to rebrand its line of meatballs, as they did not contain enough meat. They are now known simply as 'balls'.
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4points
#55
TIL that the German grocery store Aldi is actually two stores: Aldi Nord and Aldi Sud. In the US, Aldi Sud has been rebranded as Aldi, and Aldi Nord is what we now know as Trader Joe's.
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3points
#56
When after a major oil spill BP changed their branding to Beyond Petroleum for an ad campaign showing how they were investing in renewables. Logo change too.
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2points
#58
Take 5, the OG Red packaging stands out so much more than just being another Reece’s candy bar.
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1point
#60
TIL that in 1924 Kleenex was invented and advertised as a cold cream remover. It was only rebranded in 1930 after a majority of customers reported using product mostly for blowing their nose, doubling the company's sales
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1point
