Signs are strong enough measures to net you a personal recommendation, according to roughly 75% of consumers.
If you see a logo or other piece of branding for yourself that leaves a mark, you’re bound to share it with others. Graphics that stick in people’s minds are more likely to become a word-of-mouth bit of advertising—even if it’s just one time that they will come over out of curiosity, but it will still have done its job, so make use of that!
You might be surprised to know that legibility is considered by consumers and businesses alike as the most important characteristic in signage.
And why not—if a sign is easy to read, digestible, with its font, colors, and background, it has a higher chance of speaking volumes to potential customers. That’s why it’s important to hire a graphic designer who knows their stuff as opposed to asking your nephew who’s good at crafting memes. Good skill set, not an appropriate one, though.
Lastly, 3 in 5 businesses reported that changing the visibility or design of a sign had a positive effect on their sales, increasing on average by 10%.
In the long run, the logo might blend into the background, so updating or switching up the logo with time helps to stay fresh and relevant among consumers.
So, what are your thoughts on any of this? Do you think we need more hilarious signs out there? Share your takes and stories in the comment section below!
And if you genuinely are in need of more funny signs, you can try this on for size.
