Really Funny Signs is a Facebook group that’s always on the lookout for signs that are somehow off. It can be poor placement, mayhaps it can be an unfortunate truncation of words or poor choice of font, or it can be just humorous in its own right. Whatever the case, they have it, they spot it, they share it.
The public group has gathered nearly 93,000 members since its inception two years ago and the community is rather active, having shared nearly 700 posts just this past month.
It goes without saying that signs matter. But wait, there are a lot of things that also matter. Yes, there are, but when you think of things that seem very normal, everyday, mundane even, you often don’t think they matter. But they do.
Entrepreneur Andy Simpson exemplified this in a LinkedIn post of his by highlighting 7 important statistics of why signs are important.
According to a FedEx Office survey, a tad bit over three-quarters (76%) of consumers said that they have entered a store that they have never visited before based on its sign (or signs).
Exterior signage can go a long way in communicating the right things to the right audiences, immediately telling them who the store is, what it deals in, as well as inviting them to take a gander inside.
Nearly 7 of 10 consumers (68%) have been reported buying something just because a sign has caught their eye.
It’s only appropriate to echo your fantastic product or service in your signage and to guide folks to where it’s at. Posters, pavement signage and other point of sale signs can go a long way in explaining what a business has on offer and where this pleasure can be acquired for cold hard legal tender.
The same number of people (68%) also believe that a store’s sign reflects the quality of the product.
Just like a good product should be echoed in the sign, the same can be said about when a sign is sloppy as it gives off a vibe that everything else that follows will likely suck too. First impressions count, so make sure the sign is professionally crafted and it properly represents a good product.
A whopping 85% of consumers reported that bright and colorful signs were more effective in drawing them in.
Why do you think most candy is bright and colorful? It embeds that which is sweet and further deepens our desire to throw money at it. Not only that, but a bright sign stands out in many environments where the color saturation is stylistically stronger, but it also hence loses some of the associated mood and emotion that brighter colors boost.
