The ‘Really Dumb Tweets’ project is very popular with the Instagram crowd. It prides itself on “posting the funniest tweets you’ll ever read.” At the time of writing, the curator of the page had attracted a jaw-dropping 1.6 million followers.
Of course, this didn’t just happen overnight. No! It took years of hard work and consistent posting. The Instagram account will be celebrating its 10th anniversary this year.
However many people might enjoy X as a social network, it isn’t without its flaws and controversies. As reported by The Guardian, after Elon Musk took over Twitter in October 2020 (and rebranded it as X in July 2023), the social media platform has lost a whopping 71% of its value.
So, a network that was bought for $44 billion (yes, ‘billion’ with a ‘b’) has lost nearly three-quarters of its worth in less than two years. This is staggering.
It’s not just the network’s value that’s dropped. Many users have been leaving the platform en masse after Musk’s takeover and ensuing changes. X’s monthly user numbers dropped around 15% in the first year since the entrepreneur bought it.
These users were concerned over the rise of hate speech and disinformation on X. Meanwhile, Musk has reduced the moderation of content and cut around half of all employees.
There’s no ‘perfect’ formula for having your posts go viral on social media. However, there are lots of small things that you can do. Then—with a bit of luck—you might find hundreds, thousands, and sometimes even millions of people enjoying your content. One of the most essential things that you can do is make your content relatable.
Naturally, different people have different interests and senses of humor. So no matter what kind of content you post, you won’t be able to make everyone happy. And that’s all right. Content creators need to embrace this fact. They can then think about the type of audience they want to attract with their favorite content.
Are the content creators aiming for broad(er) appeal with non-offensive posts and dad jokes? Or do they want to have a more niche fan base that enjoys more unique interests or slightly edgier jokes and dark humor?
Whatever the case may be, it’s important to be consistent once you make that choice. You can’t cover everything and anything on a single social media account because your audience won’t know what to expect.
