Contrast also promotes wholesomeness. After merely reading about war or looking at sensationalistic headlines, watching a clip of someone planting flowers in an inner city lot is like stepping outside a thunderstorm and into sunlight. That effective transition, from tension to kindness, allows a sense of renewal. Our brains crave balance, and wholesome content supplies a soothing counter to negative.
Finally, wholesome content incites its own ripple effect. Uploading a video of a grandmother dancing around with her grandchild or forwarding a photo of puppies piled high in a basket is a hug online that creates attachments despite distance. Wholesomeness is therefore both catalyst and content: it soothes us at the moment but inspires us to pay it forward in our own life.























