Peg mentions two brands that, in her eyes, are standouts when it comes to using memes to their advantage – Wendy's and Netflix. "Their social media team brilliantly uses memes and witty commentary to engage with their audience, often in real-time," she says about Wendy's.
"[Netflix] consistently use[s] memes to promote their shows in a way that feels genuine and in tune with their audience," she also notes. "Both brands demonstrate how understanding your audience and having a quick, creative response can make meme marketing highly effective."
"Memes are a powerful tool in the right hands," Peg concludes. "The key is to be genuine, stay relevant, and always consider your brand's voice and audience. When done right, memes can be a delightful addition to your marketing strategy, bringing humor and humanity to your brand."
Perhaps one of the best recent examples of genius marketing with memes is the zero-waste brand Bambaw. They harnessed the virality of the recent beef between rappers Drake and Kendrick Lamar and used the 'BBL Drizzy' snippet for one of their videos on TikTok with the tagline "Unlike Drake, our products are natural and plastic-free."
The DTC marketing agency applauded this creative tactic, saying that it works because it's culturally relevant, it's bound to generate engagement, and it presents the reason why the brand stands out in the market in a fun way.
So, what do you think, Pandas? Would you like to see any of the memes here used for a marketing campaign? And what do you think about brands using memes in general? Is it overdone? Do you feel the meme fatigue? Or do you think more brands should master the art of memeing for their social media pages? Let us know your opinions in the comments, and don't forget to upvote your favorite memes from the Meme God page!
