‘Pickuplines’ has been a part of the Instagram landscape for nearly a decade. The UK-based account was first created way back in July 2015 when the world and the internet were very different places. Over the years, the account went from strength to strength.
At the time of writing, ‘Pickulines’ boasts a whopping 6.1 million followers on the social network.
The appeal of the massively popular account comes down to a few main factors. For one, the curators running the account know the importance of consistency.
When you regularly post on social media, it’s a constant reminder to your fans that you still exist and that you’ve got awesome stuff to show them. It also helps you remain consistently relevant among all the other cool meme accounts on social media.
Another huge reason for the success of the ‘Pickuplines’ project is its laser-like focus on humor. It’s no secret that internet users enjoy funny content. So when you get a constant stream of comedy aimed at you, it’s hard not to enjoy yourself. Funny memes are also great for sending to your friends and colleagues. After all, most of us enjoy making other people feel good.
A core part of crafting quality memes revolves around making them relatable. If something is relatable, it resonates with us. If it manages to do that, you’ll probably end up sharing the meme with someone else. A real meme, by definition, is something that goes viral. So, the more relatable an image is, the more likely it is to spread.
It makes sense that a lot of content creators pick some sort of niche for their memes because they then have a clear view of who their audience is. Someone might enjoy posting about parenting problems or workplace issues. Others might choose to hone in on cute animal pics or insights about relationships.
However, some curators decide to post anything and everything that they find entertaining. Their focus, then, is on quality, not a particular theme.
No matter how much of a social media veteran someone might be, knowing what memes will go viral is still no guarantee. (Hey, that kinda rhymed!) Luck and timing are inevitable factors that will affect the success of your social media post.
Even the most lovingly crafted post might not get the attention it deserves because you posted it at the ‘wrong’ time. Or, maybe, some events outside your control gobbled up everyone’s attention, making folks skip your post in their feeds.
