90 Infuriating Times Shrinkflation Was So Blatant, It Felt Like A Scam (New Pics)

Magnum ice creams used to be bigger. I’m sure of it. When I was a kid, we’d get them as a family treat after Sunday lunch, and I can still remember that satisfying crack as you took your first bite. Back then, it was a proper indulgence. These days, you could blink and miss the whole thing.

And no, it’s not just nostalgia (or gluttony) speaking here. Several outlets have confirmed that Magnums are just one of many familiar products to have fallen victim to shrinkflation—the sneaky practice of reducing the amount you get while keeping the price the same or higher. Once you know it’s a thing, it’s pretty hard not to notice, and people over on r/shrinkflation have been documenting some of the starkest examples. Prepare to feel slightly cheated.