The ‘Shrinkflation’ subreddit invites customers from all around the world to share examples of products shrinking in size. Not only is it interesting to look at these comparisons, but it’s also a good way to stay up-to-date about product changes in different countries.
This community has been shaming brands for brazen shrinkflation since mid-2017. And it remains active. At the time of writing, the online group gets 62k visitors every week.
#24 Leave My Cat Out Of Shrinkflation!

According to the moderators, members should focus exclusively on examples of shrinkflation. For example, price increases alone, without a reduction in size, weight, or number of items, don’t count.
Moreover, packages that contain lots of empty space also aren’t an automatic example of shrinkflation. “Chips have NEVER shipped in fully-full bags. There has always been airspace. Same for cereal and other dry goods sold by volume. Just because the packages aren't full doesn't mean you got cheated,” the mods point out.
#27 The Recipe Calls For A Pound. Fooled Me Once. Done

Something else that the subreddit encourages is being factual and specific. Just because you remember a product being bigger doesn’t mean much if you don’t have the evidence to back it up.
On the other hand, comparison photos showing the exact changes in weight, volume, and item count are exactly what prove that shrinkflation is taking place.
#28 Betty Crocker Cake Mix

#29 Does This Count? (IKEA)

#30 All I Hear About Is Food Shrinklfation, Which Lets The Other Companies Get Away With It

What is the very worst, most shameless, top-tier infuriating example of shrinkflation that you’ve personally witnessed in stores?
Did you continue buying the product despite getting less of it, or did you end up boycotting the brand?
What do you think consumers can realistically do to push back against this tactic? We’d like to hear your insights, so be sure to share them in the comments, at the bottom of this list.
#31 Marathon Toilet Paper Has Been With Me Through The Thick And The Thin For More Than A Decade. I Feel Betrayed By Costco

#34 So We Got A Birthday Cake From Carvel

I would have actually been mad but I found it more comical than anything, the Chocolate layer was virtually non existent which actually came out to be a good thing because I dislike chocolate to begin (the crunchies were there with vanilla & frosting) with but the size is truly what made me take my time to take a picture & post it here.
#35 Dole Watering Down Juice And Reducing Carton Size, Went From 120 To 110 Calories Per Serving, Same Ingredients Same Serving Size

#40 Holy Freaking Hell, I Can't Believe I Just Paid $2.69 For A Chips And Cheese At Taco Bell. I Had No Idea, Never Again














