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“Stories have a way of taking on a life of their own, especially in the landscape of social media,” Audrey said. She explained: “Citations are not always given, elements may be changed as the story moves along, and a little bit like gossip, or the 'broken telephone' – eventually a narrative makes its way into popular belief and often is so removed from the original as to be unrecognizable (and example of this is the oft-cited in leadership posts (especially on LinkedIn).”
More importantly, stories are compelling because they give us a sense of completeness. “Research into false memories has shown that when elements of memory are missing we ‘fill in the gaps’ – and this may not be an accurate account.”
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Furthermore, Audrey explained, “We tend to make sense of those gaps based on our world experience at the time – an example of this is, sadly, where a child of divorce may think that a parent left ‘because of them’ – if it has not been explained to them in accessible and understandable language.”
“This is not always the parent’s fault as they too are going through a great deal of emotional upheaval, but dismissing a child’s questions can sometimes lead to the child reconstructing an approximation of what is really going on.”
Related to that, Audrey continues, “When a story resonates with an experience we have been through (or believe we have been through!), we are also more likely to connect with it because of the familiarity.”
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Audrey argues that research suggests that our brains seem better wired to process and recall facts set out as a story rather than facts alone.
“For example, the colors of the rainbow may be remembered using the mnemonic 'Richard Of York Gave Battle In Vain,' and similarly, groups of numbers which can be 'chunked' into memorable dates, e.g,. 1066 instead of 1,0,6,6, are better recalled as well.”
And when it comes to popular myths, Audrey suggests that they may occur through people connecting with them and repeating them. “Perhaps if details are changed to suit the storyteller, again, that story takes on even more strength as more people may relate to it and repeat it,” she told Bored Panda.
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There’s also an explanation for why particular common beliefs disappear while others remain something people believe throughout generations. “Many beliefs that are passed through generations have a strong link with culture and tradition, and even though there may be no reason for engaging with them because they are part of your personal story, you feel connected with it,” Audrey explained.
According to her, Christmas traditions are a lovely example of this: “my own mother-in-law always makes a Christmas Gift Cracker as this was something that she had enjoyed when she was young. Not having children personally, it is not something I will be passing down, but my husband’s cousins might, and thus whenever this tradition plays out, we are reminded of the happy times at Christmas.”
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On the other hand, sometimes certain beliefs are extremely questionable as society changes, Audrey added. “It is hoped that many rules also change accordingly, or, where that is not possible, that enough people become aware of the original rule, find no basis for it to be true, and create their own, which then grow because of their acceptability in the modern world.”
“A less contentious example, but still a problematic one that is changing, is the view that in some cultures, mental ill health is simply not discussed. As we learn more about mental health diagnoses, cultures become more accepting as to why certain behaviors may be happening and what can be done about it, they blame less and grow more,” Audrey explained.
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The Minister of Digital Affairs of Taiwan also argues that often, “a little bit like social media hashtags, the enduring narratives are those which resonate closely with the zeitgeist at the time, such as #metoo.”
Moreover, endorsements from celebrities can make a difference as well. “Not only does research show that celebrity endorsements are more likely to make you believe a certain thing, but to also not check it for credibility.”
Audrey explained that inviting a psychologist to comment on an article and adding the phrase “backed by science” can do the same thing. “As I always say – 'backed by science,' says NOTHING about the reliability, validity or even relevance of the research as a whole, nor the population it was based on.”
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