After each election, the resources spent on electoral propaganda usually end up as the pajamas or the cloth to wash the car of thousands of Mexicans. Does it have to be like that?
With such a premise in mind, we made a series of outfits and a photoshoot where political parties become fashionable PolitiCouture.
The work began with what seemed like a fun idea: What if we create outfits made entirely from electoral propaganda?
In two months my partner in Revista ESPEJO, Alexis Rubio, and I, César Hernández, collected all the political propaganda that we could. Alexis made the outfits and I organized the photo session with the support of the photographer Carolina Escosh and some friends as models.
On Sunday, July 1 will be the largest presidential election in the history of Mexico and these 'outfits' take advantage of the paraphernalia deployed by political campaigns to send a message:
The great waste of resources to enhance the image of candidates shows that Mexican politics seeks to reach power through the game of perception, where more than the contrast of options, this has become a politics of spectacle, or as French sociologist Gilles Lipovetsky has said it, a great theater of frivolities.
More info: revistaespejo.com
