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If you love street and architecture photography, you might want to consider following a guy called Alessio La Ruffa on Instagram and Threads or his architecture photography page here. He has close to 30,000 followers and his socials are filled with creative and beautiful pictures that give fresh perspectives to ordinary places, people and things. If there’s anyone that can think outside the box, it’s La Ruffa, so we were thrilled when he agreed to share some of his creative knowledge with us.
The self-taught photographer has made a name for himself over the years, and has racked up quite an impressive list of international clients. He’s an inspiration for anyone who wants to get into photography full-time but feels they lack the skills or equipment.
La Ruffa didn’t even have a professional camera when he started taking photos and becoming Insta-famous. We’ll explain how it happened a little further down, so keep scrolling…
La Ruffa tells Bored Panda his photography journey began by capturing the streets of Johannesburg, South Africa, armed with just his iPhone. "It all started when I saw a tweet about a gathering of Instagrammers in Maboneng, and I decided to join them," he reveals.
"From there, I learnt by doing—I simply enjoyed taking photos with my iPhone and kept practising. I took thousands of photos and learnt how to edit them on my phone."
The group were trailblazers because they were among the first in the country to take (really great) photos with their phones, and they started gaining a lot of recognition. "Many of us started working with brands, and that's how my journey began," he says.
"I started with small collaborations here and there using my phone and eventually transitioned to using a professional camera more seriously. I even had the opportunity to work with some big-name brands, which was incredible!"
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Nowadays, La Ruffa primarily focuses on architecture photography for work, but has a huge passion for street photography. He can often be found roaming the streets of London, where he currently lives.
We asked the photographer what he looks for in a building or place to make sure he captures it in a way that stands out. "It depends on the building," he replied. "I usually look for something with character or a unique aspect, whether it's the way shadows fall, the angles, or simply the building's distinctive design. I'm always searching for something beyond the ordinary, as cliché as that sounds!"
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So does this sought-after photographer have any advice for newbies or just the average traveler wanting to take epic photographs? "I always say that the best camera is the one you have with you, so if that's your phone, then that's perfectly fine," he tells us.
"However, if you're traveling with a camera, I recommend bringing something compact with either a fixed lens or a zoom lens if it has detachable lenses. Remember, cameras can get quite heavy when you're on the go! As for taking photos, look for something interesting, something that would make you want to tap your friend on the shoulder and say, 'Hey, take a look at this!' It has to be something special, and when you're travelling, you're likely to find plenty of those moments."
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La Ruffa is constantly looking for things to photograph. Even when he's not working... "Since moving to London five years ago, everything around me feels new and exciting. I'm really enjoying capturing the streets and architecture of London," he told us.
And we followed up by asking whether he has any favorite places, or projects. "I've had the opportunity to work with some clients here who are doing innovative things," revealed the photographer. "I think London has some very progressive architecture, and there are always interesting things happening on the streets."
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If you're just starting out, you might not be aware that buildings can be tricky to photograph. If you aren't careful, the lines can seem warped. We asked La Ruffa how to avoid this happening.
"This is a bit of a pet peeve of mine," he revealed. "When photographing a building, try to shoot it from as far back as possible to capture as much of it as you can in the frame. I believe that vertical lines should always be straight in architectural photography. So, when I shoot a building, I want the lines to be straight and the building to appear as it was intended. I always try to take the shot from as far back as possible to include the entire building and ensure that the lines are straight."
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When thinking of buildings and warped lines, there's one iconic structure that comes to mind: the Eiffel Tower, the Iron Lady, the jewel in the crown of the place that is Paris, France. It’s widely recognized as the most photographed landmark in the world and welcomes around 7 million visitors every year.
But the now-famous Eiffel Tower hasn’t always been loved. There was a time she faced much backlash and controversy... She was mocked, insulted, and bullied, with some going as far as referring to her as a "truly tragic street lamp."
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The Eiffel Tower has even been called “useless and monstrous” by some, at a time when protests were planned in a bid to stop the construction. Ironically, it was on Valentines Day 1887 that the famous “Protest against the Tower of Monsieur Eiffel” was published in Le Temps newspaper. Signed by famous artists, writers and architects, the letter demanded an end to what critics saw as a monstrosity that would ruin the City of Love.
The protestors penned a passionate plea before posting it off to the press... “We come, we writers, painters, sculptors, architects, lovers of the beauty of Paris which was until now intact, to protest with all our strength and all our indignation, in the name of the underestimated taste of the French, in the name of French art and history under threat, against the erection in the very heart of our capital, of the useless and monstrous Eiffel Tower which popular ill-feeling, so often an arbiter of good sense and justice, has already christened the Tower of Babel,” read the letter.














