I've been a fan of James' work for quite some time now. He always came across as a person who is taking his internet popularity to address issues affecting children and young people and this new story of Bobli - a purple creature with physical imperfections who is struggling to fit in and find friends serves as a solid proof to that statement.
Bobli has its own instagram account where he posts daily adventures: https://www.instagram.com/heyimbobli/
I hope Bobli's story gets made into a book as I am sooo buying it for my kids.
More info: Instagram
