Previously, we talked to Portugal-based graphic designer Laura Vanagaite, who explained how and why our mind gets so easily tricked by deceptive packaging. “Once we see unique photos of food and drinks, our mind creates the impression that the volume of the contents is greater than it actually is.” This anticipation is destroyed as soon as you open the package. “And once we find out that the reality is different, we feel disappointment.”
When asked why there is still so much deceptive packaging sold in the shopping aisles, Laura said that this is a clever marketing technique. “Brands know that beautiful imagery sells and that catchy photos with great products create the illusion which will help to sell it fast.”
#5 Sticker Hides The Fact That The Jar Is Half Full, Makes You Think The Content Is Double In Size
Various studies have shown that consumers tend not to notice package downsizing at the time of purchase because most of us do not read the content information on packaging, but instead use visual estimations of package volume and content. Moreover, many of us are impulsive buyers and if the product and its design looks good, our brain tells us it’s gonna taste good, so we make a decision without too much questioning.
#19 When They Said "Chocolate Chip Muffin", I Didn't Take Them Literally... But Should Have
