The Overheard San Francisco account has reached 350K followers who are listening to the private chitchats happening on those steep streets. On a mission to find out what brings them to this project, Bored Panda reached out to the Overheard representative for a quick chat. They were kind enough to tell us a little bit more about it.
“@OverheardSanFrancisco launched in 2018 under the umbrella of the @OverheardLA brand. I came on as a Bay Area native, knowing the city needed its own account to fully capture the unique and ridiculous humor in things that are so uniquely San Francisco,“ the creative explained.
It seems like the account is all about connecting people through common experiences: “Like any new Instagram account, it started small but quickly grew through word of mouth, sharing and tagging. It's been interesting to watch the trends over the years based on the submissions in our inbox - tech is always a big one, then everyone in San Francisco got a goldendoodle, then came pandemic behavior, etc.“
Talking about what are the most enjoyable topics of conversations for the community, dating comes out at the top. “There are just so many relatable and hilarious things that happen in the modern dating landscape. A lot of our quotes either take place on dates or involve friends talking about their dates, their weird quirks, and their (inevitable) dating catastrophes,” the community manager explained.
“The other thing I notice a lot with tech is tech-y references being used in dating situations, such as this quote and this quote. These are always hilarious because they're such an eye-roll, but everyone who lives here can relate.”
When asked about how @OverheardSanFrancisco differs from the other accounts, Overheard told us that it is smaller, so the community feels intimate in its own way. “As the community manager, I am able to talk to most of the people in our DMs and comments, and there are a lot of niche jokes and references that make the account feel super local.”
“We also do things like Missed Connections to bring our audience together and remind us all that this little Instagram world is a lot smaller than we thought,“ the creative told more about the community. And speaking of San Franciscans themselves, they "are passionate in their opinions on things like neighborhoods, food, and phrases (don't ever say San-Fran or they'll come for you!)"
Thinking about what hot gossip is flowing around San Francisco right now, bitcoin is top-of-mind, Scorpios are breaking hearts, and everyone is coming out of quarantine very, very horny. So if you accidentally overheard a funny conversation on these topics, do not hesitate and DM your submission @OverheardSanFrancisco!
