In an earlier Bored Panda interview, a representative of Overheard told us that the project has really grown over the last few years.
“While our home will always be Instagram, we have begun to expand to other verticals such as text via the community app Clubhouse, where we host a biweekly comedy show and are exploring some really exciting product ventures.”
At its heart, Overheard is all about connecting people through a shared location or experience, “whether that is living in NYC (@overheardnewyork), dating on Bumble (@overheardbumble), or talking about celebrities (@overheardcelebs), our goal is to make people laugh and provide moments of joy and self-reflection,” the spokesperson explained.
Overheard started way back in 2015 when its founder Jesse Margolis created Overheard LA and San Francisco on a whim after listening to one such conversation in LA at a health food store. Now, seven people are looking after it.
“We are fortunate to work with great brands like Bumble, Le Labo, Netflix, etc. Currently, we see ourselves as social-first local media, and plan to expand into podcasts, local events, product, and more video content.”
When asked what kind of conversations best reflect Overheard LA's concept, Overheard told us that it’s really anything that touches a shared experience, like “dating, finance, spirituality, food, or local knowledge.”
