It’s important to understand who exactly the X account ‘Old People on Facebook’ focuses on. It’s one thing to say that it’s about ‘old people,’ but the term ‘old’ is relative. However hip and modern any of us feel at the moment, sooner or later, the younger generations will think that our values, attitudes, and behaviors are outdated.
Sure, Zoomers and Gen Alpha might be super cool now, giggling at Boomers, Gen X, and Millenials, but give it a few decades and they’ll probably be struggling quite a bit.
According to ‘CareGivers of America,’ the Greatest Generation was born between 1901 and 1927, while members of the Silent Generation were those born between 1928 and 1945. The Baby Boomer Generation (aka Boomers) includes anyone born between 1946 and 1964.
Members of Generation X were born between 1965 and 1980, Millennials (hi!) include folks born from 1981 till 1996, while Generation Z (aka Zoomers) are those born 1996 to 2012. The youngest generation, Generation Alpha, includes people born from 2013 to anyone born in the near future, until 2025. From 2026 onward, we’ll be seeing a fresh new generation. It’s safe to say that ‘Old People on Facebook’ targets everyone from older Millennials upwards.
‘Score,’ referring to data collected by ‘Sprout Social,’ noted that various generations really do approach social media in different ways. Broadly speaking, Facebook is still the favorite platform of Baby Boomers, Generation X, and Millennials alike. 43% of all respondents said that they prefer it to other platforms. The second most popular platform among these three generations is Instagram.
However, Facebook is far more popular among members of the older generations. For example, according to the survey conducted by ‘Sprout Social,’ 65.2% of Baby Boomers and 64.7% of Gen X put Facebook as their top social media platform. Meanwhile, barely 33% of Millennials said the same. In short, there’s definitely a trend of moving away from Facebook among younger people, toward other networks.
These trends in social media use are more important than you might think. For one, it drastically changes how businesses and content creators approach their work. Depending on your target audience, you’ll post about your content and advertise your services on very different platforms. Sure, you could do it everywhere, but it can be expensive and time-consuming. Having a focus is much better.
