Officially, Rachid is a senior graphic designer and concept artist. As you can probably tell from this series, his art has been a manifestation of his personal journey, encouraging people to relive their childhood, cherish their memories, and enjoy their current life as well.
"I was born in 1984 in Agadir, Morocco. I started drawing when I was 15 years old and at first I only drew anime characters," Rachid told Bored Panda. Eventually, Lotf got into graffiti and it captivated him so much, he ended up studying visual art. Then, the studies led him to start his career in silkscreen printing and mobile game design, and the rest is history.
"I started creating nostalgic wallpapers after I turned 30," he said. "That's when I became nostalgic and started to miss the good old days. When I think back about my childhood, the first things that come to my mind are my bedroom and my video games, hence the aesthetics of retro gaming is the main influence on my work."
The ideas behind all of his artworks are something Rachid experienced as a child. "[The series] is essentially an old memory, but adapted to a different game console."
The artist believes that our memories are what what makes us, our decisions. Rachid believes our past dictates not only how we love, but how we act in general. "We would be nothing without our memories, so I make these works of art for the people who lived at that time, but also for those who did not, especially the children of this generation in which we live, to show them how their parents and perhaps their grandparents lived their childhood," the artist said.
