The ‘Emotional Club’ social media page has almost 1 million followers. At the time of writing, a whopping 986k online users followed the account. It’s easy to see why.
The content is very different from what you’d usually find while scrolling through Instagram.
Instead of ‘perfectly’ framed and photo-edited pics, you see raw, unfiltered snapshots from people’s daily lives. All taken when they’ve randomly stumbled upon something that made the rational parts of their brains short-circuit.
Frankly, the number of weird signs and sentences you can spot around any town is surprising. It just takes a keen eye.
The founder of the page posts new pics on a regular basis, so there’s nearly always something freshly bizarre to pique your interest. And it really gets your imagination all fired up: what exactly is the context behind these photos? What the everlovin’ heck is going on? Who wrote these things? Are they regular people, just like us? What's the deal here?
Bored Panda covered nonsensical internet content a number of times before. One of the things that we found was that absurdity works hand-in-hand with humor.
They form a symbiotic relationship that helps elevate a pic or screenshot to meme status. Without humor, however, the photo might not get all that much attention: it needs to stick in the audience’s mind somehow. And laughter is key, here.
Another aspect of absurd and nonsensical internet content is just how much freedom it grants the audience. Everyone seeing the peculiar photos is at liberty to interpret them the way they want to.
Since there’s not much context to go on, each and every one of us creates a small story in our heads, trying to rationalize what we’re seeing (and why). The memes become personal. There’s no burden of descriptions, explanations, and on-photo calls to action.
Whatever the drawbacks of social media (and believe us, there are plenty—from shortening attention spans to lowered self-esteem), one positive aspect that it brings is that there’s a far lower barrier to entry for creators.
In other words, if you’re a photographer or an artist, it becomes incredibly easy to share your work with a global audience.
