With technological innovations seemingly breaking the speed of sound, it’s easy to believe that we’re always on the verge of revolutionary breakthroughs. The hype machine tells us that thing X or Y is going to “change the game”, and, most of the time, many of us fall for it, especially at the early-adopter end of the bell curve.
Someone asked an online community, “What was supposed to be ‘The Next Big Thing’ but totally flopped?” and netizens didn’t hold back with their answers. From NFTs to Cybertrucks, here’s a collection of some of our favorites.
#21

When Radio Shack rebranded itself as "The Shack". It was one of the stupidest rebrands in history.
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#22

HD DVD lost out to Blu-ray pretty spectacularly.
No-Author-2358 reply:
The picture quality of Blu-ray is amazing. So much better than DVD.
No-Author-2358 reply:
The picture quality of Blu-ray is amazing. So much better than DVD.
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#25

I remember when I was in middle school during the Bush administration we were told about how great hydrogen fuel cells were going to be and how every car would run on them. Haven’t heard much about hydrogen fuel cells since.
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#26

Dippin’ Dots.
Admiral_Ash reply:
I'm from Kansas and Dippin Dots are everywhere here. Still going strong.
Admiral_Ash reply:
I'm from Kansas and Dippin Dots are everywhere here. Still going strong.
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#27

Crystal Pepsi.
rakozink reply:
It was better than regular Pepsi. Not a high bar but I did appreciate it.
rakozink reply:
It was better than regular Pepsi. Not a high bar but I did appreciate it.
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