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New York Delis Became My Inspiration For  Creating Versatile Fashion To Balance Urban Noise
MAY 14, 2018

New York Delis Became My Inspiration For Creating Versatile Fashion To Balance Urban Noise

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Brooklyn based designer, Elena Zaharova, launched her new collection dedicated to New York’s ubiquitous corner store; the deli. A deli is a local shop, usually family-owned and always a good choice for whatever we’re craving. Delis are as [visually] noisy and busy as our urban life, and Figura minimal designs are to find your balance in the city.
Deli is short for delicatessen, so is a new dress — why not to treat yourself to something lush? Figura-wear is as versatile and offers as much daily comfort as delis.
Credits: Anna Sergeeva (photography), Katerina Katakalides and Imani Curry-Johnson (modeling), Mariko Hartman (make-up and hair), Elena Zaharova (styling), Artur Paykin (Digital Art Director)
More info: figura.co
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